Industry analyst Matthew Bell predicted a rise in in-game advertising last month as publishers pursue new revenue streams, ...

There have been a lot of memorable “Big Game” commercials over the years, and it’s debatable which one stands out as the most entertaining. But while most people just watch the ads for fun, marketers ...

In-games ads have a higher brand recall rate among Hispanic consumers than Instagram ads, per Latino Portal research.

Take-Two Interactive has no plans to add interstitial ads in full-priced games, saying that it would be 'unfair,' but free-to ...

Take-Two CEO confirms GTA 6 pricing at $70-80 with no disruptive in-game ads for console players. PC version delayed until ...