Let’s explore the remarkable history of Faber-Castell, a company that has upheld a steadfast commitment to sustainability for over two and a half centuries. This case study offers valuable insights ...

With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell's brand story ...

“Even today in the digital age, the No. 2 pencil remains the required writing implement for students taking standardized tests in the U.S.,” said Ryan Raffaelli, professor at Harvard Business School.

Faber-Castell is a 255-year-old company that makes pencils. How does an established company like this think about innovation, particularly if and when to adopt a new technology?... Listen and ...

Pen and pencil maker Faber-Castell’s earliest roots date to 1761, making it one of the oldest brand names associated with writing implements. But its now-famous hyphenated moniker came about over ...

NUREMBERG, Germany (Reuters) - If the digital revolution is going to consign anything to the dustbin of history, you might think the humble pencil would be a leading contender. However, with such ...

Fast cars, shiny shoes, monster flat screen TVs ... all these things play a role as status symbols in our adult lives, but cast yourself back to your early school days when nothing said cool as much ...

Faber-Castell says it was unaware its facility was being used to detain asylum seekers deported by the Trump administration The world’s largest pencil maker has accused the Costa Rican government of ...

The proximity of Staedtler and Faber-Castell encourages innovation at both firms The ancient city of Nuremberg, steeped in medieval and Nazi history, is home to a cluster of fiercely competitive pen ...

Sunaina Haldar takes on Director - Marketing role at Faber-Castell India. Learn about her expertise. Read full article ...