Opinions expressed by Entrepreneur contributors are their own. Ethics took a hit during the 2016 election cycle. Sometimes it seems the hits just keep on coming. From Kellyanne Conway’s innovative ...

Doctors, lawyers, accountants, even plumbers and electricians all have professional certification programs, and now the advertising industry has one too. The Institute for Advertising Ethics (IAE) has ...

Advertising is a rare outlier among major global industries like medicine, finance, law and accounting in that it has no agreed professional standards of ethics or regulation. So is it a surprise that ...

Ethical standards for business are important, particularly in the age of the internet, where information is accessible to anyone and may remain online indefinitely. False advertising is a familiar ...

Deceptive advertising is false advertising, and it is illegal according to the Federal Trade Commission. It is also unethical. Other kinds of unethical advertising are neither deceptive nor illegal; ...

Advertising influences how consumers perceive brands, products, and even themselves. Given the data-driven and algorithm-rich, always-connected nature of today’s world, the concern is not merely how ...

Consumers are signaling that prioritizing ethical advertising is now in the best interest of brands. With 86% of global consumers stating that they care about the privacy of their data and that they ...

Opinions expressed by Entrepreneur contributors are their own. From scrolling down your YouTube reel and clicking video after video with deceptive and even unrelated ...

B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

NEW YORK -- A discussion over suggestive packaging for a novelty alcoholic beverage during a recent conference on substance abuse revived the debate over ethics and marketing. Nick Costanzo, an owner ...