The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad dash each night to rearrange their special friend before dawn. Not an easy task!

100 Easy Elf on The Shelf Ideas that are so much fun for the whole family. These quick ideas include last-minute elf shenanigans perfect for busy parents! The Elf on the Shelf: A Christmas Tradition ...

Elf on the Shelf is a fun way to get children excited for the Christmas period, and for many families, it's become quite the tradition. But it also means that parents have to get seriously innovative ...

Editor’s note: This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad dash each ...

Elf on the Shelf is a wildly popular Christmas phenomenon that not even the leaders of Christmas (AKA Santa and Mariah Carey) could have seen coming. Opinions about Elfie are pretty polarizing; you ...

While there are plenty of parents who are probably too maxxed out to be adding Elf On The Shelf to their daily routine (hi, hello, I am sadly one of them), the annual tradition remains hugely popular ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

Who knew a kid’s Christmas tradition could draw so much hate? Elf on the Shelf — love it, or roll your eyes at the thought — has become a full-on American tradition for millions of people at ...

It should be called "Elf off the Shelf," because those elves are hardly ever just sitting on a shelf. In addition to hot cocoa, holiday movies, dazzling lights and mad dashes to the store, you also ...