Among other reasons, UTOPIA Fiber's customer satisfaction survey credited a no-contract model and local ownership for driving ...

However, according to Desantis, if a brand offers both, it makes sense to think about how a customer may want to transition from a subscription to a membership plan. For example, he points out that at ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Most loyalty programs today look similar, with many not taking customer loyalty into consideration at all. Programs are often just not that exciting for customers or reflective of the individuality of ...

Among the many challenges brought about by the pandemic was the erosion of customer loyalty, prompting new vehicle buyers to explore various options. However, as supply chains have returned to ...

Consumer needs have outpaced the financial solutions built to serve them. Most Americans use debit as a primary payment method—more than 90% of U.S. adults have a debit card—but they're not getting ...

Opinions expressed by Entrepreneur contributors are their own. Customer loyalty is the holy grail of a high return on your investment. However, many people tend to think and invest more in customer ...

Businesses small and large depend on customers for survival. Customers drive new trends and provide profits for current and future operations and investments. The use of a customer relationship model ...

Customer journeys and emotional experiences turn satisfied customers into outspoken brand promoters. Customer loyalty isn’t just earned through rewards programs or sales-driven perks—it’s built ...

To receive the Vogue Business newsletter, sign up here. Are customer loyalty programmes fit for purpose? For luxury companies seeking a competitive edge in a post-pandemic world, that’s become a ...