A Birla company joins the rebranding trend. What's in a new corporate identity?
In an era of corporate reinventions, CK Birla Group's HIL Ltd transformed into BirlaNu and Aditya Birla Group unveiled a new ...
GlobalData on MSN3mon
The role of corporate digital identity in preventing financial crime
Corporate Digital Identity (CDI) is emerging as one of the most promising solutions in this space. CDI enables financial ...
TTG Asia14d
Korean Air unveils new corporate identity and aircraft livery
Korean Air has introduced a new corporate identity featuring a modernised deep blue Taegeuk symbol that reflects the airline’s heritage while following minimalist design trends.
The Korea Herald22d
Korean Air unveils new corporate identity ahead of Asiana integration
Korean Air unveiled its refreshed corporate identity on Tuesday, marking a new chapter following its 1.8 trillion won ($1.24 billion) acquisition of Asiana Airlines. The updated design features a ...
Harvard Business School8y
The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize
Urde, Mats, and Stephen A. Greyser. "The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize." Journal of Brand Management 23, no. 1 (January 2016): 89–117.