On my right is the TAG Heuer Carrera Heuer 01, a mechanical watch powered by moving cogs and gears. Is the Connected enough to tempt watch wearers away from their traditional timepieces?

you'd think Tag Heuer would have every sport covered by ... all the while wearing his £5,500 Carrera Chronograph CBN2011 on the oche. So, come on Tag, what are you waiting for?

Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history.