Some consumers are concerned about businesses using covert methods to influence purchasing decisions. They fear that some of the methods used by the advertising media can have such an effect on the ...

Over the past 25 years, I have tried to keep an eye on the strategies of marketers in a changing world. One trend that stands out is the growing fascination with high-tech devices to identify or ...

Subliminal advertising first made its modern debut in a 1957 advertisement, during which a brief message flashed, telling viewers to eat popcorn and drink Coca-Cola. Since that time, subliminal ...

I’m currently renovating a space and in observing the things I was drawn to I slowly realized that a lot of things I liked were pretty mainstream. I’m not a particularly trendy person, actually I’m ...

It can be a cruel world out there. Dodging bad news and disappointments can make it difficult to maintain a positive attitude. Now your computer can help, if only subliminally. Subliminal stimulation ...