Super Bowl LIX in New Orleans became a spotlight for apparel brands this weekend, who seized the moment to launch exclusive collections and activations that captivated fans and turned the big game ...

Despite all the so called ambiguity around Drake post rap beef and all that jazz, his brand seems to still moving forward. Specifically, Drizzy’s clothing brand, October’s Very Own (OVO), just dropped ...

That’s one pricey salad dressing. In February at New York Fashion Week, Melke designer Emma Gage debuted a capsule collection riffing on an unlikely source. Not Chanel, not Marilyn Monroe — Hidden ...

A running list of the latest and greatest movie-inspired clothing, beauty products, homeware, games and collectibles from both 'Wicked: Part 1' and 'Wicked: For Good.' By Erin Lassner E-Commerce ...

If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. The White Lotus season three finale has finally ...

Influencers are upending advertising. Here are 4 ways their brand collabs have changed the marketing game. Young woman streaming and showing a package. Successful brands have long recognized the ...

Here at Uproxx, we believe collaborations are the spice of life — fashion collabs, artist collabs, and everything in between, if two or more entities that we’re already fans of come together to ...

When powerhouse brands join forces — think tech meets athletics or fashion meets value — both consumer excitement and stock markets often respond. Legendary partnerships like Nike x Apple, Target x ...