The first known internet user to make a meme with the Ben Affleck smoking photo was a Twitter user named @disparate, who likened him to a Literally Me character, according to Know Your Meme (KYM).

Or maybe: 'I’ll just look like a slob,'" he said, "and I’m like, nope—then you become the sad Affleck meme spilling the coffee." Ironic, no? But, he added, he does find the memes funny.