Bacardí hosted a cultural celebration in Brooklyn on Thursday night, drawing on the spirit of San Juan’s La Placita de Santurce to highlight Puerto Rican heritage and Afro-Caribbean creativity. Held ...

This Daiquiri Day (July 19), the timeless cocktail celebrates a milestone anniversary since its humble origins in Cuba – the birthplace of BACARDÍ, the World’s Most Awarded Rum. According to records ...

Bacardí Rum and pop star Camila Cabello have partnered for the brand’s biggest campaign to date. The singer stars in the 30-second spot, developed by BBDO New York. A celebration of Bacardí and ...

When reflecting on the 163 year legacy of Bacardi, one word comes to mind for Rachel Dorion Guerin, Heritage Curator and sixth generation Bacardi family member: pride. As the guardian of the treasured ...

Camila Cabello teamed up with Bacardí rum in her first ever spirits collaboration – while also promoting her new single “I LUV IT.” To announce Cabello’s new campaign with the alcohol brand, the ...

BACARDÍ is a global brand that we all know. From college kickbacks to celebrations with your family, the rum is a staple in so many communities and homes. During a recent trip to Puerto Rico, I got to ...

Cuban-American pop star Camila Cabello is the new global face of Bacardi Rum. The Bermudian-based company’s brand has teamed up with the Grammy-nominated artist for a summer campaign, featuring music ...

Iconic rum brand Bacardi has teamed up with Cuban-American and Miami-raised superstar Camila Cabello for a new summer campaign featuring a song from her highly anticipated album that debuts this ...