"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with their mother Carol Aebersold, are the creators of The Elf on the Shelf, a ...

"I think she's really funny. I think the elf is really funny." said on of the students at Alamo Elementary. The holidays are in full swing at Alamo Elementary, where the beloved tradition of elf on ...

TROUTMAN, N.C. (WBTV/Gray News) - A real-life Elf on the Shelf has been spotted around a town in North Carolina. Dale the elf has been busy this holiday season, visiting places around Troutman, North ...

LAKELAND, Fla. (WFLA) – Many people know the iconic Christmas book “The Elf on the Shelf,” but one Tampa Bay family has decided to take the holiday tradition one step further. Aymee Wagner of Lakeland ...