Food and drinks - The Dutch beer Amstel, part of the HEINEKEN group, is launching in Romania in March of this year. Amstel® ...

With the rise of the craft beer brigade and a more health conscious public reducing their alcohol consumption, mainstream lager brands have struggled to make themselves heard over the last decade. In ...

Amstel Gold Race is here to kick off the Ardennes ... And yes, it’s sponsored by the beer company, if that wasn’t obvious. In recent years, photo-finish issues have plagued the race, but ...

then it can maximise the value of its sponsorship investment for the benefit of both parties. Football and beer have always gone well together. In 1994 Amstel had the opportunity to acquire the ...