First launched in 2015, the Yeezy Boost 750 was a massive ... equally popular Yeezy fashion collection. But following the ...

The brand says it has momentum, though some analysts wonder what will follow the current hype around its legacy Terrace ...

The guidance assumes Adidas will sell the rest of its Yeezy inventory, on average, at cost. The preliminary Q3 results are the latest sign that Adidas is recovering from the Yeezy saga ...

Adidas plans to sell remaining stocks of Yeezy sneakers from its defunct partnership with Kanye West, for at least the price it cost to make them. The firm cut ties with the rapper and fashion ...

Adidas has about 1.2bn euros (£1bn; $1.3bn) worth of Yeezy shoes sitting in storage. Mr Gulden said the firm had decided to sell some of the merchandise, instead of donating it, because it did ...

On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...

Adidas says $75 million was paid into two Yeezy bank accounts, but Ye and the companies "mishandled virtually all of the marketing funds," by failing to keep it separate and spending on ...

Dubbed Sportswear, Adidas' new collection has reportedly been 18 months in the making. Its launch comes just months after Adidas shut down its Yeezy brand, a collaboration with Kanye West that was ...

Adidas has been relying on its Yeezy line for a boost in sales and EBIT ... excluding the Yeezy collection, indicating a strong underlying market performance. Analysts at RBC Capital Markets ...

It’s part of the business.” The end of the partnership left Adidas with Yeezy stock worth over £1bn. The company decided against destroying it and giving it away wasn’t an option as it ...