The Tesco boss further outlined a vision where Clubcard would proactively assist customers, suggesting that it could advise on upcoming deals to save money: "Clubcard is literally doing their job for them and making their lives easier".

Tesco could use Clubcard data to warn shoppers when they are buying too many unhealthy items, its chief executive has said.

He said the technology could point out to customers when they have exceeded their daily recommended salt limits and suggest healthier alternatives. Speaking at the FT Future of Re

Tesco could use AI to encourage Clubcard shoppers to make healthier choices - The Clubcard could ‘nudge’ Tesco shoppers into making healthier choices

Tesco ‘could use Clubcard data to nudge customers towards healthier choices’ - Chief executive Ken Murphy said artificial intelligence could be used to monitor how customers were shopping.

TESCO could start monitoring peoples’ shopping baskets and scold them if they try to buy too many unhealthy salty items. The boss of Britain’s biggest supermarket said that it could use artificial

The supermarket boss said he expected to use artificial intelligence ( AI ) to help customers make healthier choices by alerting them when they go over their daily recommended allowance.