But Nike shares are running higher today. After jumping nearly 9% Friday morning, as of 10:35 a.m. ET, the stock was still trading higher by 5.8%. That's because investors hope the stock's long-lasting slump is coming to an end with a CEO replacement.

Shares of NIKE (NKE) hit resistance at a price level that had been support. Support can convert into resistance because of buyer's remorse.

Shares of Nike Inc. Cl B NKE inched 0.32% higher to $80.90 Wednesday, on what proved to be an all-around rough trading session for the stock market, with the S&P 500 Index SPX falling 0.29% to 5,618.26 and Dow Jones Industrial Average DJIA falling 0.

Shares in Nike (NKE) surged after the sneaker company said it was getting a new chief executive. John Donahoe will retire as CEO next month after nearly five years at the helm, Nike said late Thursday.

Nike’s beleaguered stock was rising sharply after the company announced that its CEO would retire.The athletic shoe and apparel maker has been hurt in recent years from a slowdown in China and competition from upstarts like Deckers Outdoor’s Hoka brand and On Holding.

Shares of Nike Inc. Cl B NKE inched 1.00% higher to $79.80 Monday, on what proved to be an all-around favorable trading session for the stock market, with the S&P 500 Index SPX rising 0.13% to 5,633.09 and the Dow Jones Industrial Average DJIA rising 0.

U.S. stock index futures on Friday were largely flat, a day after Wall Street ripped gains on soft landing hopes sparked by the Federal Reserve's aggressive 50 basis point interest rate cut. Here are some stocks to watch on Friday:  Shares of Nike (NKE) climbed more than 8% in pre-market trading.