Update: The new Apple Invites app has officially been announced. The main iCloud.com page has seemingly confirmed Apple's rumored invites

Apple has finally revealed its new Invites feature. Apple Invites is a standalone iPhone app that also works on the web through iCloud.

Apple has announced Apple Invites, an event planning app for the iPhone that will let iCloud subscribers create and share invitations to parties and other events. Recipients can RSVP regardless of whether they have an iCloud subscription or an Apple device. It’s also available on the web.