Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.

New Starbucks Chief Executive Brian Niccol recently announced that the company will undergo a series of sweeping changes in ...

Now, new Starbucks CEO Brian Niccol is looking to restart the tradition as a way to entice guests into the coffee shops. He ...

The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.

Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company ...

Brian Niccol, is keeping the coffee giant’s home base in Seattle, even though he himself lives in Orange County. Since its ...

On his first earnings call as CEO of the coffee chain, Niccol outlined plans to improve the comfort of its shops, a ...

New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

Improving the mobile ordering experience at Starbucks is high on Brian Niccol's to-do list as he takes the CEO reins at ...

“Starbucks used to have an energy around it,” Sharon Zackfia, an analyst at William Blair & Co., an investment bank and ...

On Starbucks' fourth-quarter earnings call, newly installed CEO Brian Niccol told investors he needed to spend more time in ...