It takes vision and purpose to build a great business, along with a dedication to quality vehicles and excellent customer service, to create one of the most successful auto groups around. That’s exactly the formula that was used by Larry C. Morgan when he set off to build Morgan Auto Group. The result is a successful dealer group with 75 different retail locations, serving drivers in Tampa, Gainesville, Ocala, Lake City, Tallahassee, Jacksonville, Sarasota, Naples, Fort Myers, Brandon, New Port Richey, Orlando, Miami and the surrounding areas.